Business & Management

Business & Management Experts

Pedro Luiz Barreiros Passos

Natura Cosméticos S.A.


Mr. Pedro Luiz Barreiros Passos serves as Co-Chairman of the Board of Directors of Natura Cosmeticos SA. He joined the group in 1983, as General Manager of one of the companies in the group. In 1988, he became Managing Director of the Group, later becoming Chief Executive Officer, a position in which he held until 2005. In 1998, he became Co-Chief Executive Officer of SIPATESP. In 2003, he was Member of the Curator Council of the Foundation for the National Quality Award (Fundacao para o Premio Nacional da Qualidade), or FNPQ, of which he is Co-Chief Executive Officer. He graduated from Fundacao Getulio Vargas (FGV) in Business Administration, and from Universidade de Sao Paulo (USP) in Production Engineering.

Research Interest

Business Management

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