Dr. Ji lu
PhD
Department of Business & Social SciencesÂ
Dalhousie University
Canada
Biography
Dr. Ji Lu is an Professor at Dalhousie University of canada. Dr. Ji Lu earned a Ph.D- Marketing, Desautels Faculty of Management, McGill University,M.Econ - International Finance, Faculty of Economics, Beijing Normal University,B.Econ - Trade and Economics, Business Administration School, China Renmin University. Dr. Ji Lu research interests are Rooted in marketing theory and consumer psychology, my research takes a cross-disciplinary approach to understand the psychological mechanism of human eating behavior and to explore effective strategies for healthy food promotion. Specifically, three intertwined streams of my research have contributed to the field of marketing, nutrition and related analytical methodology.
Research Interest
Rooted in marketing theory and consumer psychology, my research takes a cross-disciplinary approach to understand the psychological mechanism of human eating behavior and to explore effective strategies for healthy food promotion. Specifically, three intertwined streams of my research have contributed to the field of marketing, nutrition and related analytical methodology.
Publications
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LeBel, J., Lu, J., & Dubé, L. (2006), Positive Versus Negative Affect Asymmetry And Comfort Food Consumption, in Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN: Association for Consumer Research.
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Dubé, L., LeBel, J., & Lu, J. (2005). Affect Asymmetry and Comfort Food Consumption. Physiology and Behavior, 86(4), 559-567.
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Lu, J., (2015) The effect of perceived carrier-ingredient fit on purchase intention of functional food moderated by nutritional knowledge and health claim. British Food Journal. 117(6),
