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Peggy cunningham

Professor
Rowe School of Business 
Dalhousie University
Canada

Biography

Dr. PEGGY CUNNINGHAM is affiliated to Rowe School of Business , Dalhousie University. Dr. PEGGY CUNNINGHAM is currently providing services as Professor. Dr. PEGGY CUNNINGHAM has authored I145and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. PEGGY CUNNINGHAM contributions have acclaimed recognition from honourable subject experts around the world. Dr. PEGGY CUNNINGHAM is actively associated with different societies and academies. Dr. PEGGY CUNNINGHAM academic career is decorated with several reputed awards and funding. Dr. PEGGY CUNNINGHAM research interests include Dr. Cunningham's research focuses on private, fast growth companies, strategic partnerships, ethics and corporate social responsibility. While these may seem like totally divergent areas of study, they are linked by their focus on the concepts of leadership, trust, integrity and commitment, which are the core elements of responsible behaviour and high performance within business..

Research Interest

Dr. Cunningham's research focuses on private, fast growth companies, strategic partnerships, ethics and corporate social responsibility. While these may seem like totally divergent areas of study, they are linked by their focus on the concepts of leadership, trust, integrity and commitment, which are the core elements of responsible behaviour and high performance within business.

Publications

  • To thine own self be true? Employees' judgments of the authenticity of their organization's corporate social responsibility program  McShane, L. & Cunningham, P. Journal of Business Ethics 108(1), 81-100  (2012)

  • Marketing strategy as a response to paradox and authentic norms  Bourassa, M., P. Cunningham & Handelman, J. Journal of Historical Research in Marketing 5(1), 47-70  (2013)

  • Respect in buyer/seller relationships. Bourassa, M.A., Cunningham, P.H., Ashworth, L. & Handelman, J. Canadian Journal of Administrative Sciences, forthcoming

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