Nena Pidskalny
STORE BRANDS SPECIALIST
Business and Management
Federated Cooperatives Limited
Canada
Biography
Product development starts with what Nena calls “the big idea,†which comes from studying market analysis and food trends. Nena and other team members then research food manufacturers and work through the details: cost, flavour, size, packaging and marketing. It can take up to a year to see a product move from concept to store shelves.Before coming to FCL, Nena wasn’t fully aware of the variety of products coming out of the organization’s Home Office in Saskatoon. It’s exciting work for the self-professed foodie, who’s rewarded when her visions come to life.
Research Interest
packaging and marketing
