Rania Samir
Assistant Professor
Department of Management
The American University in Cairo
Egypt
Biography
Rania S. Hussein is an Assistant Professor of Marketing at the Business School in The American University in Cairo. She was awarded her MBA degree from Georgia State University, USA in 2001 and her PhD degree from The University of Nottingham, UK in 2010. She is a Fulbright scholar and has conducted joint research with George Washington University in 2014. Her research interests include internet marketing, social media and innovation adoption. She has published a book on Adoption of Web based Marketing in the travel industry with Lambert Academic Publishing in 2011. Her research appears in journals such as Journal of Business and Industrial Marketing, Online Information Review, the International Journal of Marketing and Management Research and the International Journal of Customer Relationship Marketing and Management. Besides teaching marketing core courses, she is particularly specialized in teaching Internet Marketing. She provides consultation and advice to online start- ups on how to manage their online businesses.
Research Interest
Finance, Business Management
Publications
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Rania Hussein and Maha Mourad (2014), “The Adoption of technological Innovations in a Service Context: an Empirical Study on the Higher Education in Egypt.†Journal of Business and Industrial Marketing vol 29 (6), pp.525-545.
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Rania S. Hussein (2015), “ Evolution of Service Products on Travel Sites and the Effect of that on Traffic: A Longitudinal Survey.†International Journal of Marketing Studies vol. 7 (3), pp.27-38.
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Rania S. Hussein and Abeer Mahrous (2016), “Users’ Engagement on Facebook: A Cluster Analysis.†International Journal of Business and Emerging Markets vol 8 (4), pp.426-445.
