Cindy Lombart
MARKETING
Audencia Business school
France
Biography
Doctorate in Management Sciences Facultés Universitaires Catholiques de Mons (FUCaM) (Belgium) Licence in Management Sciences, specialization in Marketing Facultés Universitaires Catholiques de Mons (FUCaM) (Belgium)
Research Interest
Consumer behaviour in retail stores Store brands Sales promotion Brand and retailer personality Corporate social responsibility Consumer behaviour Marketing research Marketing strategy Marketing mix