Benoit Creveau

Biography

 - International and passionate seasoned professional with experience in various commercial functions in the pharmaceutical industry  - Solution oriented, resilient, demonstrated leadership in international teams within complex cross-functional environment  - Team player, enjoying communication, open to new challenge - Experienced in launching and managing brands in general and specialty medicine settings - Participated in the build out of the newly formed oncology Business Unit  - Performed as a brand lead from early phase up to late phase clinical projects. - Developed strong marketing and project skills in the pharmaceutical field (from strategy to brand plan implementation) - Worked across several indications: Oncology, Hematology, Cardiovascular, Virology

Research Interest

Marketing, Brand Management, Cross-Functional Leadership, Brand Planning, Launch readiness, Launch Mapping, Resource planning and optimization, Co-promotion, Market Research and business intelligence, Sales Force Effectiveness, Forecasting, Commercial Excellence