Margherita Pagani
Markets and Innovation
Emylon Business School
France
Biography
MARGHERITA PAGANI PROFESSOR OF DIGITAL MARKETING Markets and Innovation Margherita Pagani is Professor at EMLYON Business School (France) and Adjunct Professor of Digital Marketing at Bocconi University (Milan). She holds a HDR (Habilitation to Direct Researches) and a Ph.D in Management. Her current research examines digital marketing, consumer behavior and new technologies. Social media, mobile marketing and dynamics influencing value creation and capture in digital ecosystems.She published several books (published in US, Italy, Korea) two encyclopedias and articles in leading international journals and won several Awards.
Research Interest
Digital marketing Mobile Marketing Consumer behavior and social media Experiential engagement and social media (social TV, Location based social networks, brand pages) The effects of privacy on consumer behavior in social networks
