Arnaud De Bruyn
Marketing Department
ESSEC Business School
France
Biography
Master in Economics, University of Liège (Belgium) - Ph.D. in Business Administration, The Pennsylvania State University (USA)
Research Interest
Database marketing: segmentation, targeting, response modeling, data mining. - Online recommender systems and customer decision-support systems: conjoint analysis, collaborative and information filtering.
Publications
-
"So You Want to Delight Your Customers: The Perils of Ignoring Heterogeneity in Customer Evaluations of Discretionary Preferential Treatments" (R. Butori, A. De Bruyn), International Journal of Research in Marketing, Dec 2013, Vol. 30, Issue 4
