Sonja Prokopec
Marketing Department
ESSEC Business School
France
Biography
Ph.D. in Marketing - University of Houston Master of Business Administration (MBA) - University of Central Florida Bachelor of Science in Business Administration, Marketing - University of Central Florida {Summa Cum Lauda}
Research Interest
Mental Budgeting Self-Regulation Hedonics and Luxury Branding Virtual Worlds and Implications for Marketing
Publications
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"Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context" (S. Prokopec, A. De Bruyn), International Journal of Research in Marketing "Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation" (A. De Bruyn, S. Prokopec), Journal of Consumer Psychology, Oct 2013
