Thierry Lardinoit
Marketing Department
ESSEC Business School
France
Biography
Doctorate, University of Louvain, Belgium Master's degree in Management, University of Louvain Master's degree in Kinesiology and Physical Education, University of Louvain
Research Interest
Areas Consumer behavior : persuasion and memorization in distracting situations. Moderating effects of involvement and emotional intensity. Sectors Mass consumer goods.
Publications
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"Quelle est la spécificité de la gestion du sport ?" (G. Tribou), Revue Française de Gestion, May 2004, p. 125‑130 "Gère-t-on un club sportif comme on gère son entreprise ? Entretien avec Anny Courtade" (G. Tribou), Revue Française de Gestion, May 2004, Vol. 30, Issue 150, p. 193‑201
