Delphine Dion
marketing management
Institut national de physique nucléaire et de physique des particules
France
Biography
Delphine Dion ESSEC , Cergy-Pontoise · Marketing Marketing PhD, expertised in Ethnicity Branding Regionalism Qualitative Methods Luxury Marketing Retail Consumer Research Consumer Behavior Brand Management Marketing Management Marketing Research Market Research Retail Marketing Brand Experience Marketing Strategy Strategic Marketing
Research Interest
Marketing Marketing Research Consumer Behavior Market Research Branding Brand Management Brand Brand Experience
Publications
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Fetish, magic, marketing
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Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
