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Dessart Laurence

assistant professor 
Marketing
KEDGE Business School
France

Biography

 DESSART Laurence is currently working as a assistant professor  in the Department of Marketing, KEDGE Business School, France and serving as an editorial member, reviewer of several international reputed journals, successfully completed administrative responsibilities.

Research Interest

Marketing

Publications

  • Dessart L, Veloutsou C, Morgan-Thomas A. Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management. 2015 Mar 16;24(1):28-42.

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