Pederzoli Daniele

Biography

Daniele PEDERZOLI is Full Professor of Marketing at NEOMA Business School and Director of the Retailing Pole of competences. Daniele joined NEOMA Business School in 2003 after more than 20 years of teaching and consulting in the retail sector in Italy. Daniele was Head of the Marketing Department from 2005 to 2013 and since 2013 he is Director of the Bachelor in Retail Management -EACL at the Rouen Campus, the Manager de Rayon Ecal-Cora on the Reims Campus and of a Specialised Master in Retailing Management jointly organised with the University of International Business and Economics (Beijing - China). Daniele has published 15 articles in international peer-rewieved academic journals since 2006 including Journal of Business Research, International Journal of Retail & Distribution Management, Psychology and Marketing, Journal of Brand Management, Journal of Product and Brand Management. Daniele has been visiting professor in two well-reputed Indian Business School in 2009 and 2012. Daniele was invited speaker in many professional conferences in Italy and in France and, as a free lance journalist, he has written more than 100 articles in the marketing press concerning retailing and internationalisation.

Research Interest

International Retailing, Evolution of Retail Formats, Retail Marketing, Corporate Social Responsibility and Performance of Retail Companies, Consumer Purchase Motivations in Luxury Channels, Technology and Retail