Rigaud-lacresse Emmanuelle

Biography

Emmanuelle is the Director of the International Master in Luxury Management at NEOMA BS (double degree with Politecnico di Milano) and professor in Marketing. She has a PhD in Strategy (“Brands in Mergers and Acquisitions”) and she’s Associate Researcher at i3-CRG - École polytechnique, CNRS, Université Paris-Saclay- France. Emmanuelle worked for International Luxury companies during 15 years. She was French Marketing director and International Marketing director for make-up at LVMH Group (Parfums Givenchy). She worked also in International Marketing department for Yves Saint-Laurent and Sanofi. Her research focus on Brand Strategy and more specially on Luxury Brand Management.

Research Interest

Brand Strategy, Luxury Brand Management, Merger & Acquisition (Strategy and Organisation) and Organisational Frontiers