Wen-hong Peng

Biography

During my Business Management studies, I specialised in Entrepreneurship and Innovation Management. These topics are priorities at AOP. As I am particularly interested in innovation in the Pharmaceutical industry, I began my career at AOP in 2014 in our Business Development department. Thanks to internal and external training, I have transitioned into the role I am in today. When I worked in the Business Development department, I had the opportunity to support the Market Access department in various projects. Since then I have become the first point of contact for pricing topics. The internal AOP Pricing Database, pricing research and support in strategic pricing decisions are my areas of speciality. Furthermore, I attend congresses where I can share experience with other professionals working in the same field.

Research Interest

Pharmaceutical