Richa Arora Coo
, consumer products business
KEY MANAGEMENT
TATA CHEMICALS LTD
India
Biography
Richa Arora COO, consumer products business Richa Arora, currently the COO of the consumer products business at Tata Chemicals, is an MBA from IIM Ahmedabad and a Chevening scholar from the London School of Economics. Richa has more than 25 years of wide-ranging experience in FMCG marketing, strategic planning and communications. She has worked across many brands, consumer segments and industries, as also in highly competitive markets like foods and consumer durables. Prior to joining Tata Chemicals in 2014, Richa had set up Five by Six Consulting in 2008 – a boutique strategic marketing consulting firm, advising companies like McCain Foods, Britannia and Wipro Consumer Care. Before Five by Six Consulting, Richa was the head of marketing and innovation at Britannia Industries. She has also previously worked in leadership positions at Balsara Home Products and Draft FCB. Besides building businesses, Richa is an avid photographer who in addition to solo exhibitions has also exhibited at the India Art Fair.
Research Interest
MARKETING
