Ivana Santolini

Biography

 Experience in digital marketing and e-commerce with a strong expertise in traffic acquisition and revenue growth. Ability to plan and execute complex digital projects/cross-channel campaigns and to dive deep with analytics and performance reporting. Strong knowledge and passion for retail, fashion and digital industries. - Define the marketing strategy to optimize the visibility of the Made in Italy store across Europe. - Define the brand identity of the store in order to acquire new customers and improve overall conversion and business revenues. - Collaborate with Regions and institutional channels. - Identification of main market influencers and definition of ideas and concept to engage them with the project. - Relationship with main Italian blogs and communities to increase brand awareness. - Optimize the on-site customer experience, highlight Made in Italy’s selection and value to each customer segment. - Plan and coordinate marketing campaigns and merchandising initiatives testing and measuring different approaches. - Influence user interface design and ensure standard practices and processes by coordinating with project managers, vendor managers, designers and content managers. 

Research Interest

 Marketing & Business Management