Hong Sungtak
Assistant Professor
Department of Marketing
Bocconi University
Italy
Biography
Dr. HONG SUNGTAK is affiliated to Department of Marketing, Bocconi University, where Dr. HONG SUNGTAK is currently working as Assistant Professor. Dr. HONG SUNGTAK has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. HONG SUNGTAK is having an active association with different societies and academies around the world. Dr. HONG SUNGTAK made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. HONG SUNGTAK has received several awards for the contributions to the scientific community. Dr. HONG SUNGTAK major research interest involves Product assortment, product (service) bundling, multi-category consumer choices, empirical industrial organization, public policy.
Research Interest
Product assortment, product (service) bundling, multi-category consumer choices, empirical industrial organization, public policy
Publications
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Hong, S., K. Misra and N. J. Vilcassim (2016), "The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence,â€Â Journal of Marketing, 80 (5), 34-52.
