Prandelli Emanuela
Associate Professor
Department of Management and Technology
Bocconi University
Italy
Biography
Dr. PRANDELLI EMANUELA is affiliated to Department of Management and Technology, Bocconi University, where Dr. PRANDELLI EMANUELA is currently working as Associate Professor. Dr. PRANDELLI EMANUELA has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. PRANDELLI EMANUELA is having an active association with different societies and academies around the world. Dr. PRANDELLI EMANUELA made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. PRANDELLI EMANUELA has received several awards for the contributions to the scientific community. Dr. PRANDELLI EMANUELA major research interest involves User and Open Innovation, the impact of ICTs on the innovation processes, collaborative and social media marketing, management of fashion and design-based companies, management of luxury businesses, management of newspaper companies..
Research Interest
User and Open Innovation, the impact of ICTs on the innovation processes, collaborative and social media marketing, management of fashion and design-based companies, management of luxury businesses, management of newspaper companies.
Publications
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All that is Users Might not be Gold: Exploring Consumer Preferences for User-designed Products of Fashion Brands†(co-authors, Dahan D., Fuchs C., Schreier M.), Journal of Marketing, September 2013, pp. 75-91
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The Psychological Effects of Empowerment Strategies on Consumers' Product Demand†(co-authors, Fuchs, C.; Schrier, M.), Journal of Marketing, January 2010, pp. 65-79
