Marica Servolini
Amministratore Delegato - Industry Innovation at D
Social & Political Sciences
Digital Magics S.p.A.
Italy
Biography
"During the university she worked as journalist. After the degree in Political Sciences, she attend to the 1° italian Corporate Communication Master.In 1988, she start to work as Communication Manager in a Media Company. In 1995 she contributes to the start-up of the 1° italian ISP -Video On Line- as Corporate Marketing and Communication Manager, developing the online advertising business. In 1997 thanks to the experience acquired on the internet combined with the advertising and communication competences, she works in Publikompass creating the 1°internet media business unit in Italy dedicated to online advertising sales (Head of sales-force and online publishers relations). In 2000 until April 2014 she works as Managing Director at Carat Net and at ISOBAR -Dentsu Aegis Media Group-, digital marketing and advertising Agency."
Research Interest
Social & Political Sciences