Luca Innocenti

Biography

I discovered internet at the beginning of 1999 when I started to surf, to use emails, to create simple html websites until I became excited about it. My professional experiences are in fact mostly in the ecommerce services. I consider myself to be an energetic person, able to drag my team and involve it in the projects and related targets. I like to gather as much information as possible about the business, in order to acquire an overall view of the internal scenario and of the competition as well. I believe to have a strategic vision of things and thanks to this I am able to identify and then manage the way to achieve the results given by the top management. Once I identified the opportunities, I have the ability to influence people around me, sharing priorities and benefits. Specialties: Online advertising, Performance Marketing, Customer Satisfaction, Customer Experience, Ecommerce Operations, Process Optimization & Efficiency, Co-Marketing Activities, Social Media.

Research Interest

I discovered internet at the beginning of 1999 when I started to surf, to use emails, to create simple html websites until I became excited about it. My professional experiences are in fact mostly in the ecommerce services. I consider myself to be an energetic person, able to drag my team and involve it in the projects and related targets. I like to gather as much information as possible about the business, in order to acquire an overall view of the internal scenario and of the competition as well. I believe to have a strategic vision of things and thanks to this I am able to identify and then manage the way to achieve the results given by the top management. Once I identified the opportunities, I have the ability to influence people around me, sharing priorities and benefits. Specialties: Online advertising, Performance Marketing, Customer Satisfaction, Customer Experience, Ecommerce Operations, Process Optimization & Efficiency, Co-Marketing Activities, Social Media.