Francesca Di Cretico

Biography

 International Marketing Manager with more than 15 years of experience in Consumer, Smoking Cessation, Cardiovascular, Diabetes, Gynecology, Transplantation, Oncology and Rare Diseases at country and above country level (Italy, Western Europe, Emerging Markets in Central and Eastern Europe and Korea, Japan, Australia, New Zealand) with diversified competences of product/campaign launches and consolidated leadership skills managing people and work-stream across diverse locations and cultures. I enjoy inspiring colleagues working in my workstreams or at Country level to increase their commitment and exceeding results through excellent colleagues engagement. Broad range of marketing experience having shaped the strategy of blockbuster brands (including Lipitor) and specialty care medicines.

Research Interest

 Broad range of marketing experience having shaped the strategy of blockbuster brands (including Lipitor) and specialty care medicines. Strong on developing innovative approaches to healthcare challenges (i created the first Social Media campaign in Rare Disease - Haemophilia Dares Me)  Specialties:  Flexible & strongly oriented to exceed financial goals Accountability for significant revenues and OPEX Able to manage changes / new challenges and complexities Able to work and to make decisions in stressful situations Great organizational skils  Teamwork