Dr Amjad Shamim
Lecturer
Department of Management and Humanities.
Universiti Teknologi Petronas
Malaysia
Biography
Dr Amjad Shamim works as a Lecturer at Universiti technologi Petronas, Department of Management and Humanities.
Research Interest
​​Service Marketing, Consumer Behavior, Brand Management, Experiential Marketing, Brand Experience, Retailing, Structural Equation Modeling, Statistical Application in Research​​ Value Co-Creation, Service Marketing, Consumer Behavior, Brand Management, Retailing, Structural Equation Modeling, Applied Statistics, Inferential Statistics
