Noor Fadhiha Mokhtar
Senior Lecturer
Department of Marketing
University Malaysia Terengganu
Malaysia
Biography
Dr. Noor Fadhiha Mokhtar holds a Master Degree in Business Administration (MBA) from Universiti Teknologi MARA and a Doctor of Philosophy in Internet Marketing and Entrepreneurship from Victoria University, Melbourne, Australia. She is currently a senior lecturer in Electronic Marketing and Operations Management and Quality at School of Maritime Business and Management, Universiti Malaysia Terengganu.
Research Interest
Dr. Noor Fadhiha Mokhtar main research interest is in the areas of the use of ICTs in small and medium enterprises, social media marketing, B2C electronic commerce, and entrepreneurship.
Publications
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Mokhtar NF. Social Media Marketing and Entrepreneurs: The uses of social media as business platform by small businesses in Malaysia.
