Rob Ten Hoedt
Executive Vice President and President
President, Europe, Middle East & Africa (EMEA Region)
medtronics
Netherlands
Biography
Rob ten Hoedt is Executive Vice President and President, Europe, Middle East & Africa (EMEA Region) and serves as a member of the Company’s Executive Committee. Since 2009, he has held the role of Senior Vice President and President, EMEA & Canada. He has full responsibility for all sales and distribution of Medtronic products and therapies across these regions. Prior to this, Rob ran the CardioVascular business for Europe & Central Asia as its Vice President. Rob started his career in Medtronic in 1991 as Marketing Manager for Western Europe’s Neurological business, based in Brussels, Belgium. In 1994, he went on to lead the start-up of Medtronic’s Gastro-Uro business in Europe, for which he subsequently held global responsibility. In 1999 Rob was appointed Vice President & General Manager of Vitatron, a Netherlands-based, wholly-owned subsidiary of Medtronic. In this role, he was responsible for developing and marketing pacing devices and under his leadership, Vitatron built a strong image and market position in the medical technology world.
Research Interest
Commercial Economy | Marketing | medical technology
