Ng Lee Keng
Assistant Professor
Design and Specialised Businesses
National University of Singapore
Singapore
Biography
Doctor of Business Administration University of Western Australia Master of Management Research University of Western Australia Master of Business Administration (Hospitality & Tourism Mgmt) Nanyang Technological University Bachelor of Arts (Honours in Philosophy) National University of Singapore
Research Interest
Marketing (consumer behaviour, psychographics) General management
Publications
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Ng, L. K., Tan, A. H. & Ong, J. (1996), “The impact of tourism on the Philippinesâ€, Business Opportunities in the Philippines, Prentice Hall, Singapore, 179 - 192.
