Tambyah Siok Kuan
Assoc Professor
Marketing
National University of Singapore
Singapore
Biography
PhD, University of Wisconsin, Madison, 1999, BBA (Hons), National University of Singapore, 1988
Research Interest
Consumer Culture Theory, Happiness And Wellbeing Research, Consumer Values And Lifestyles, Consumption And Identity: Ethnicity And Gender, Globalization And Consumption, Luxury Consumption, Qualitative Research Methods
Publications
-
The Role of Metaperception on the Effectiveness of Referral Reward Programs, with Wirtz Jochen, Chiara Orsingher and Patricia Chew (2013), Journal of Service Research, Vol. 16, no.1, 82-98, DOI: 10.1177/1094670512462138
-
Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior, with Minton Elizabeth, Kahle Lynn and Tan, Soo Jiuan (2016), Journal for the Scientific Study of Religion, 55(2), 365-383
-
Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, with Tan, Soo Jiuan (2016), Social Indicators Research, 127(3), 1391-1416
