Beverly Shrand
Professor
Graduate School of Business
University of Cape Town
South Africa
Biography
Beverly Shrand is an Academic Coordinator and Senior Lecturer for the Executive Education division at the UCT Graduate School of Business. Beverly began her career working for Reader's Digest and spent 15 years in the private sector where she gained extensive experience in marketing and general management. After completing her MBA in 2006, Beverly began lecturing at the GSB on a part-time basis while consulting on various projects for a number of financial services companies. Previous clients include Standard Bank, Glenrand MIB, Direct Axis and Clientele Life.
Research Interest
Marketing, Database Marketing, Business Administration
