Johannes Christian Bauer
Assistant Professor of Marketing with special emph
Management
Saint Gallen Hochschule fur Angewandte Wissenschaften
Switzerland
Biography
Education: 2014 New York University | Leonard N. Stern School of Business, USA Visiting Scholar at the Marketing Department Faculty Sponsor: Vicki G. Morwitz Since 2012 University of St.Gallen | Institute of Retail Management (IRM-HSG) , Switzerland Postdoc and Project Leader 2010 - 2011 New York University | Leonard N. Stern School of Business, USA Visiting Scholar at the Marketing Department Faculty Sponsor: Vicki G. Morwitz, PhD. 2006 - 2010 University of St.Gallen | Institute of Retail Management (IRM-HSG) , Switzerland Marketing PhD Program Advisor: Prof. Dr. Thomas Rudolph Co-Chair: Prof. Dr. Andreas Herrmann 1999 - 2005 University of Regensburg, Germany Master of Business Administration Majors: Marketing & Finance 2003 Macquarie University Sydney, Australia Study Abroad Program Professional Career Visiting Scholar, Stern School of Business, New York University (10/14-12/14) Visiting Scholar, Stern School of Business, New York University (06/10-12/11) Doctoral Candidate, University of St.Gallen (05/06 - 05/10)
Research Interest
POS-Management Consumer Behaviour # Mental Budgeting
