M.tolga AkÇura
Professor
School of Business
Ozyegin University
Turkey
Biography
PhD Carnegie Mellon University, Industrial Administration, 2000 Graduate BoÄŸaziçi University, Business Administration, 1996, Carnegie Mellon University, MBA, 1998 Undergraduate BoÄŸaziçi University, Industrial Engineering, 1990,
Research Interest
Information Technology-Computer Science and Marketing, Expert Systems, Brand Valuation, Learning behavior of consumers and structural choice models, Brand equity and its dynamic structure, Competitive strategies behind pricing, brand equity,
