Dr Caroline Moraes

Biography

"Caroline Moraes is a Senior Lecturer in Marketing at the Open University Business School. She has extensive experience of research, administration, learning and teaching in higher education. Prior to joining The Open University, she worked at Brunel University, Coventry University and the University of Birmingham. Caroline has published her work in various journals including Psychology & Marketing, the Journal of Business Ethics, Journal of Marketing Management, International Journal of Consumer Studies, the Journal of Consumer Behaviour, Consumption Markets & Culture and the Journal of Travel Research. Her research has been funded by the ASSC First Grant Scheme, the Academy of Marketing, the ESRC Festival of Social Science and, more recently, through a Catalyst Evolve (ACE) project. She has acted as an expert witness on consumer autonomy and choice for the Food and Fairness Inquiry organised by the Food Ethics Council in London, and as a guest speaker for both Ethical Trading Initiative (ETI) and Responsible Trade Worldwide (RTW). Caroline has written impact papers for Responsible Jewellery Council (RJC) and The Conversation. She is on the Editorial Board of the Journal of Advertising Research and has acted as a reviewer for a number of academic journals as well as the ESRC. Additionally, she is a trustee and board member of Craftspace, an Arts Council England National Portfolio Organisation. Before embarking on her academic career, Caroline worked in market research and held international advertising account management posts in the advertising industry."

Research Interest

Caroline's interpretive research programme focuses on conceptualising ethics in consumption and marketing, and understanding relevant societal and policy implications arising from this research.