Paul Cowell
Professor
Marketing and Operations
The University of Liverpool
United Kingdom
Biography
rom leaving school at seventeen I went straight to working for myself as a Motor Dealer. Subsequently I had a number of businesses in a self-employed context from being a Children's Entertainer, Disk Jockey, Television extra, Promoter and Restaurant owner to a Website Owner. I entered academia sixteen years ago on a part time basis before being made a fractional at Liverpool. I have had experience in Distance Learning teaching and teaching both U/G and PGT.
Research Interest
Contemporary Customer and Consumer Behaviour
