Massimo Agostinis
Marketing Director at Italfarmaco
sales
Italfarmaco
Italy
Biography
My current position includes following responsabilities: • Brand Management coordination • Definition and implementation of the marketing strategies about the products and the Company • Target definition and market opportunities linked to new products launches and support to the others, defining strategies • Budget control (setting and checking of forecast, income statement and alignment investments/final expenses) • Continous co-operation with local and international partners • Continous internal partnership with Scientific dept, Sales, Regulatory, Purchasing, etc…
Research Interest
Specialties: Strategy design/implementation (marketing) - Branding and identity - Digital marketing: Social media marketing; media planning and media-buying - B2C direct to consumer (woman health) - Negotiation with partners for possible deals
