University of South Carolina
United States of America
Chen Zhou is an assistant professor of marketing at the Darla Moore School of Business at theUniversity of South Carolina. She received her Ph.D. in Marketing from Pennsylvania State University. She is currently teaching marketing research at the undergraduate level at the University of South Carolina. She has experience teaching marketing research, global marketing and customer analytics at the undergraduate and master levels in Pennsylvania State University and Erasmus University Rotterdam, Netherlands.
She has research interests in service competition, service marketing, salespeople incentive design and firm alliance.