Lourdes Berho
marketing
Bioagri Laboratories
Antarctica
Biography
With a double degree in Business Administration and Advertising at the Pepperdine University in Malibu, CA, and graduate studies in Finance, Sustainability and Digital Marketing, Lourdes Berho has more than 25 years in C-Suite positions heading multi-country organizations and has been an indisputable growth leader. Her professional career focuses on senior management, business plan development, media, strategic marketing communications, luxury, travel and tourism, and sustainability. She is currently President and Chief Catalyst at Alchemia Communications Group. In 2016 she was appointed by President Enrique Peña and the Mexico’s Secretary of Tourism, Enrique de la Madrid, to head the Mexico Tourism Board and held that position through April 2017, after implementing a whole new marketing and innovation destination culture for Mexico and achieving the best visitors and expenditure levels ever reached for her country. In 2011 Lourdes founded her marketing-by-design communications company Alchemia: In the Business of Transformation www.alchemia.com.mx
Research Interest
business plan development, media, strategic marketing communications, luxury, travel and tourism, and sustainability. She is currently President and Chief Catalyst at Alchemia Communications Group.
