Business & Management

Business & Management Experts

Cristina Jonsson

Tourism and Hospitality
University of West Indies
Antigua and Barbuda


Originally from Sweden, Cristina is a Lecturer in Tourism Management with extensive knowledge and experience from planning, development and business management in the international tourism industry. She is well travelled and has worked and served as a consultant in both private and public sector organisations in different countries.This experience has given her an excellent understanding of tourism development, sustainability and related areas. While working as a regional tourism manager in Sweden she prepared and executed a tourism master plan for a municipal government, working in collaboration with government and other stakeholder groups. Cristina also managed and coordinated various projects ranging from sustainable tourism development to regional branding and marketing. She also worked in the tourism sector in Brazil as a regional tourism development planner. Additionally Cristina has worked on the development of a sport tourism strategy for Barbados in collaboration with the Ministry of Tourism of Barbados and various local stakeholder groups. Her cultural familiarity along with mastering seven languages (English, Swedish, Portuguese, Spanish, French, Danish and Norwegian) has been a great asset in all projects, research and collaborations, as well as translation and interpretation. Cristina's research interests include Foreign Direct Investment (FDI) in tourism, Sports tourism, Medical/Health tourism, Second homes development, planning and impacts.

Research Interest

Foreign direct investment in tourism Sport tourism Medical/health tourism


  • Jönsson C, Lewis CC. Impacts of hosting a sport event in tourism high season. Recreation and Society in Africa, Asia and Latin America. 2014 Oct 22;5(1).

  • Jönsson C, Devonish D. An exploratory study of competitive strategies among hotels in a small developing Caribbean state. International Journal of Contemporary Hospitality Management. 2009 May 29;21(4):491-500.

  • Jönsson C, Devonish D. Does nationality, gender, and age affect travel motivation? A case of visitors to the Caribbean Island of Barbados. Journal of Travel & Tourism Marketing. 2008 Dec 1;25(3-4):398-408.

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