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Joseann Knight

Management Studies
University of West Indies
Antigua and Barbuda


Joseann Knight joined the Department of Management Studies in June 1999 after several years as a Management Consultant, working on projects in Barbados and St. Vincent. Her areas of research include marketing, consumer behaviour, entrepreneurship, and teaching and learning in the tertiary environment.  Dr. Knight has published in several international and regional journals including Marketing Intelligence and Planning, the Journal of Brand Management, the Journal of Higher Education Theory and Practice, and the Journal of Eastern Caribbean Studies.  She has also undertaken several scholarly activities including being the Special Editor for two volumes of International Marketing Review on the topic of international branding.  Since joining UWI, Dr. Knight has conducted multiple marketing research projects on behalf of the private sector. She is a follower of Jesus Christ, and is an active member of her assembly at the Black Rock Church of the Nazarene. Additional responsibilities are Chair of the Marketing, Entrepreneurship and International Business Subject Area Group, Chair of the Faculty of Social Sciences Student Welfare Committee

Research Interest

Principles of Marketing Marketing Research Consumer Behaviour


  • Knight J. Can a Buy Local Campaign Save Barbados' Manufacturing Industry? Considering Dependency and Post-Colonial Consumption Theories. Journal of Eastern Caribbean Studies. 2015 Apr 1;40(1):1-38.

  • Duffy JA, Baker G, Eissa G, Knight J, Mathieu A, Monserrat SI. A Cross National Comparison of College Student Perceptions and Preferences for Instructional Orientations. Journal of Higher Education Theory and Practice. 2012 Nov 1;12(5):27.

  • Knight J. The role and challenges of consumer research in the dynamic economic and social environment of Latin America. Handbook of Research on Economic Growth and Technological Change in Latin America. 2014 Jun 30:178.

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