Ricardo Sanchez Baker

Biography

Executive Director of Revenue at Aeromexico since May 2014. Mr. van der Werff has an extensive career in the airline industry: prior to his appointment he worked at Qatar Aiways contributing in several areas, as Senior VP of Pricing & Revenue Management and before that as Senior VP of Global Sales & Distribution. He worked in Revenue Management for the KLM/Northwest joint venture, where he developed international commercial experience working in KLM in Italy and Air France-KLM in both Sweden and the UK. He holds a master’s degree from Harvard Business School and a bachelor’s degree from Leiden University in the Netherlands; Mr. van der Werff is also a regular guest lecturer at various universities, such as Cranfield in the UK, Bad Honnef in Germany and Texas A&M in Qatar.  

Research Interest

Executive Director of Revenue at Aeromexico since May 2014. Mr. van der Werff has an extensive career in the airline industry: prior to his appointment he worked at Qatar Aiways contributing in several areas, as Senior VP of Pricing & Revenue Management and before that as Senior VP of Global Sales & Distribution. He worked in Revenue Management for the KLM/Northwest joint venture, where he developed international commercial experience working in KLM in Italy and Air France-KLM in both Sweden and the UK. He holds a master’s degree from Harvard Business School and a bachelor’s degree from Leiden University in the Netherlands; Mr. van der Werff is also a regular guest lecturer at various universities, such as Cranfield in the UK, Bad Honnef in Germany and Texas A&M in Qatar.