Business & Management

Business & Management Experts

Cristina Locascio

Graphic Designer
Key Food Stores Co-operative Inc.


Experience Graphic Designer/Advertising Specialist Company NameKey Food Stores Co-Operative Inc. Dates EmployedMar 2016 – Present   Employment Duration1 yr 10 mos LocationStaten Island, NY • Coordinate advertising via circulars, window signs, shelf cards, and other media • Edit copy of sale items in Excel to allow for circular layout and shelf card automation • Create layouts for different departments using page composition software (manual creation of layouts via InDesign) • Finalize layouts by editing artwork, wording and other elements via InDesign • Proofread circulars and shelf cards • Customize front page based upon store owner requests (a.k.a. versions) • Create and verify the circular print run quantities via Excel • Write and distribute memos, bulletins or corrections to stores as needed • Design materials for internal and external promotions or events by coordinating with the Marketing & Advertising manager, senior management, vendors, store owners, charities or marketing partners Graphic Designer Company NameFlightSafety International Dates EmployedApr 2015 – Mar 2016   Employment Duration1 yr LocationMoonachie, NJ • Works with a project team to develop and design training materials/course ware for aviation instructors and students • Communicates with Subject Matter Experts (SMEs) to develop training content for project modules • Designs interactive training materials in PowerPoint by utilizing program navigation and links • Lead designer of the FlightSafetyInternational newsletter • Used programs Photoshop, InDesign, Illustrator Junior Designer Company NameHDS Trading Corporation Dates EmployedSep 2014 – Apr 2015   Employment Duration8 mos LocationNorth Brunswick, NJ • Manager of the HDS Trading company catalog (Catalog featured at ASD trade show in Las Vegas, Nevada and IHA 2015 Trade show in Chicago, Illinois) • Photoshop photos • Worked closely with Creative Director and Senior Graphic Designer • Worked in a fast paced environment • Photography • Used programs Photoshop and InDesign Graphic Design Intern Company NameLabel Graphics Dates EmployedFeb 2013 – May 2013   Employment Duration4 mos LocationLittle Falls, NJ • Participated in editing and formatting labels before manufacturing • Produced a complete renovation of the company including a new logo, envelope, and letterhead • Updated merchandise (T-shirt design) • Worked in a fast pace environment • Grasped knowledge of the manufacturing process • Created hot-stamp labels • Created two-color seasonal labels to be mailed out with product shipments • Worked closely with Creative Team • Used programs Photoshop, InDesign, and Illustrator Freelance Graphic Designer Company NameGlassRoots Gallery Dates EmployedOct 2012 – Nov 2012   Employment Duration2 mos • Created program, invitation, and advertisement for the annual GlassRoots glass auction • Met tight deadlines  • Grasped strong communication skills • Used InDesign

Research Interest

Graphic Designer

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