Michele Gissi

Biography

Experience Integrated Marketing & PR Manager Company NameKey Food Stores Co-operative Inc. Dates EmployedJun 2013 – Present   Employment Duration4 yrs 7 mos LocationStaten Island, NY ▶︎ Promoted to shape PR strategy, branded promotions, and cause marketing programs, which have been instrumental in achieving growth and expansion objectives. ▶︎ Reporting directly to the CIO, work closely with creative and technical teams to drive digital programs and e-commerce initiatives. ▶︎ Partner with independent owners and brand teams on high-impact, customized marketing programs that drive purchase behavior and brand loyalty.  ▶︎ Consult our executive team on messaging/positioning for employee-facing communications and redesign of all store brand package artwork. ▶︎ Serve as co-presenter with the C-suite at annual vendor summit —attended by over 850 — as well as at NBA games and activations, philanthropic community affairs, and other large-scale events.  ▶︎ Lead and develop cause marketing programs, which have collectively raised over $3M the organizations we support. Valued partners include the Brooklyn Nets, iHeartMedia, the NY Jets and Giants, Race for the Cure/Susan G. Komen, the Muscular Dystrophy Association, and the Captain Planet Foundation.  Areas of Impact include: Media Investment ✔ Campaign Development ✔ Building & Leading Teams ✔ Marketing Strategy ✔ Integrated Promotions ✔ Strategic Partnerships ✔ Package Design Media (8) This position has 8 media  Previous Next  Taking Stock - With A&P Acquisitions, Fast Growing Key Food Is Taking It To Another Level Taking Stock - With A&P Acquisitions,Fast Growing Key Food Is Taking It To Another Level This media is a link Jets' Decker, Giants' Amukamara Starring In Joint Marketing Campaign For P&G, Key Food Jets' Decker, Giants' Amukamara StarringIn Joint Marketing Campaign For P&G, Key Food This media is a link #TheClosestRivals II - Clean Up What I'm Dishin' Out #TheClosestRivals II - Clean Up What I'mDishin' Out This media is a video Membership Growth, A&P Acquisitions Spur Key Food Stores To Record Growth; Annual Revenue Projected To Reach $3 Billion By 2020 Membership Growth, A&P AcquisitionsSpur Key Food Stores To Record Growth; Annual Revenue Projected To Reach $3 Billion By 2020 This media is a document Making Buckets with Brook Making Buckets withBrook This media is a video Key Food Continues Record Revenue Pace; Sees Retailer Sales Reaching $3B In 2019 Key Food Continues Record RevenuePace; Sees Retailer Sales Reaching $3B In 2019 This media is a link Key Food discusses firm's growth with Fordham students Key Food discusses firm's growth withFordham students This media is a document Key Food celebrates 80 great years with a Special Section of Food Trade News - May 2017 Key Food celebrates 80 great years with aSpecial Section of Food Trade News - May 2017 This media is a document Social Media & Marketing Specialist Company NameKey Food Stores Co-Operative Inc. Dates EmployedDec 2012 – Jun 2013   Employment Duration7 mos LocationStaten Island, NY ▶︎ Created programs, strategies, and assets to guide our marketing and social media initiatives.  ▶︎ Built strong, collaborative relationships with agency/vendor partners and led multiple event activations to boost sales and awareness.  ▶︎ Led several rounds of market research each year, consisting of consumer focus groups, which were instrumental in shaping marketing strategy.  Areas of Impact: Content Creation ✔︎ Integrated Media Planning ✔︎ Brand Awareness ✔︎ Consumer Research ✔︎ Social Media Junior Integrated Media Planner / Assistant Media Planner Company NameHavas Media International Dates EmployedApr 2012 – Dec 2012   Employment Duration9 mos LocationNew York, NY ▶︎ Developed briefs and analyzed media analytics to identify market opportunity.  ▶︎ Presented actionable insights to shape creative and media strategy for multimillion-dollar account with multiple Philips consumer lifestyle brands including Sonicare, Norelco, and Avent. Areas of Impact: Media Investment ✔︎ Client Relations ✔︎ Strategy Research ✔︎ SEO ✔︎ CRM Wholesale Planning Intern Company NameDiesel Dates EmployedDec 2011 – Apr 2012   Employment Duration5 mos LocationNew York, NY ▶︎ Created and maintained inventory reference database, then compiled findings into weekly selling recap. ▶︎ Analyzed sales by style, location, retailer, and category, then partnered with merchants to identify trends and opportunities. Areas of Impact: Analytics ✔︎ Planning ✔︎ Forecasting ✔︎ Vendor Relations Marketing Intern Company NameYMCA of Greater New York Dates EmployedJan 2010 – Dec 2010   Employment Duration12 mos LocationStaten Island, NY ▶︎ Gained hands-on experience in consumer research; conducted member satisfaction surveys, evaluated marketing efficiency, and identified areas of improvement. ▶︎ Key projects included staffing and execution of Spring 2010 Healthy Kids Day and creation of the Fall 2010 Membership Guide.  ▶︎ Presented findings to senior management, which were utilized in future marketing planning/budget allocation. Areas of Impact: Content Creation ✔︎ Brand Awareness ✔︎ Consumer Research ✔︎ Event Planning Education Wagner College Degree NameMBA Field Of StudyManagement GradeAccelerated MBA Program, GPA 3.9 Dates attended or expected graduation2011 – 2012 Omicron Delta Kappa, Delta Mu Delta Wagner College Degree NameBS Field Of StudyManagement and Marketing GradeDean's List, Presidential Scholarship, GPA 3.7 Dates attended or expected graduation2007 – 2011 Campus Leadership ⇨ Director of Social Enrichment of Alpha Omicron Pi ⇨ Panhellenic Delegate for Alpha Omicron Pi ⇨ Captain and Co-Coordinator of Powderpuff Football to Tackle Autism ⇨ Historian for Wagner College’s Greek Senate ⇨ Member of the Wagner College Marketing Club ⇨ Member of the Wagner College Accounting and Business Society ⇨ Coordinator of Greek Week 2011

Research Interest

Business and Marketing