Business & Management
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Business & Management Experts

Nicole Scott


Senior Marketing Intern
Key Food Stores Co-operative Inc.
Argentina

Biography

Experience     Intern Company NameFront of House Creative Dates EmployedSep 2017 – Present   Employment Duration4 mos LocationGreater New York City Area Senior Marketing Intern Company NameKey Food Stores Co-Operative Inc. Dates EmployedMay 2017 – Present   Employment Duration8 mos LocationStaten Island, NY During my second summer here at Key Food, my role expanded tremendously. I started the summer off with assisting in the launch of the company Instagram account. I was then given the responsibility of creating and promoting original content for all of the social media platforms. I was able to increase overall reach by 85%. I measured analytics for different campaigns on the Instagram and Facebook accounts, and then used this data to recommend plans for optimization. With the rise of online grocery sales, I was able to take part in e-commerce on boarding for 30+ stores via Instacart. I attended training sessions and worked closely with my team to deeply understand the operations behind this online shopping platform. On my own, I conducted market research on competitive grocery online shopping platforms to develop a road map for expansion.  In addition, I worked cross-departmentally to help brainstorm and develop more ideas for various vendor programs. The income-driving recipe vendor program I executed last year with Ragu & Bertolli, "Ciao Down," concluded this August with impressive results. There was an 83% lift in sales of the specific Ragu & Bertolli products being advertised, as well as an 86% lift in customer count. Academic Tutor Company NameMarist College Dates EmployedJan 2017 – May 2017   Employment Duration5 mos LocationGreater New York City Area In this role, I provided one-on-one academic support to students in a wide variety of subjects, predominately upper level business courses such as Human Resources, Marketing Policy & Problems, Market Research, and International Marketing. I applied my leadership skills to assist a diverse range of students. I edited and proofread documents pertaining to academic work, assisted in creating study guidelines, and developed action plans for each student to ensure that they reached their goals. I truly enjoyed working closely with my fellow Marist students and getting to know them.  Marketing Intern Company NameKey Food Stores Co-Operative Inc. Dates EmployedMay 2016 – Aug 2016   Employment Duration4 mos LocationStaten Island, New York During my first summer at Key Food, I worked with the Marketing Manager to create, plan, and execute an income-driving recipe video vendor program "Ciao Down" with Ragu & Bertolli via digital, print, and social. I assisted other team members in PR initiatives, creative design, and eCommerce on-boarding for new stores. I also helped plan events such as store grand openings, shareholder meeting, and ribbon cuttings. I was also responsible for curating budget documentation for in-store sign kits, video production, and potential co-marketing programs. Media (1) This position has 1 media Ciao Down with Ragu & Bertolli - Key Food Ciao Down with Ragu& Bertolli - Key Food This media is a link Research Surveyor Company NameMarist Public Institute of Opinion Dates EmployedAug 2014 – Dec 2015   Employment Duration1 yr 5 mos LocationPoughkeepsie, NY During my time at Marist Poll, I conducted regional and national research survey interviews to measure public opinion on various topics. I aided fellow Marist students each week to ensure goals were met and consistently exceeded metrics. I recorded results and ensured that proper communication channels received the collected information for public release. The Marist Poll is regularly used as a source by print and broadcast media organizations nationwide and globally.   

Research Interest

Business and Management

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