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Stefania Pica


Category Analyst
Key Food Stores Co-operative Inc.
Argentina

Biography

Experience Category Analyst Company NameKey Food Stores Co-Operative Inc. Dates EmployedJan 2017 – Present   Employment Duration1 yr •Generates weekly, monthly and quarterly Sales and Gross Profit trend reports.  •Completes Brand Planning Templates for Merchandising Planning sessions. •Performs SKU Optimizations by Category on a Weekly basis to ensure maximum efficiency of shelf space. •Generates weekly and/or monthly Customer Foot Traffic and Average Spend reports. •Creates and distributes Weekly Sales Trends graphs based on Key Food’s major Promote Groups. •Creates Demographic Profiles of new Key Food stores based on U.S. Census data. •Measures progress of Key Food Elite Vendor Shelf Set program. •Oversees Store Brand analyses and presentations. •Oversees Competitive Price Check Process acting as liason between Retail Audit Vendor and Key Food Merchandising •Produces Key Food MSA Store Compliance reports on bi-weekly basis to monitor store purchase behavior. •Produces Ad-Hoc Data Requests for Sr. Management, Store Owners and internal Cross-Functional partners as needed Advertising Specialist Company NameKey Food Stores Co-operative Inc. Dates EmployedJun 2015 – Dec 2016   Employment Duration1 yr 7 mos Achievements • Reduced full edit time by 40% (20 hours to 8) prior to Second Ad o Implemented automatic catalog/merchandising section to eliminate redundant work o Changed edit process by adding Macros to make process more efficient o Integrated Second Ad into edit while keeping additional work to a minimum  Responsibilities • Edited copy of sale items in Excel to allow for circular layout and shelf card automation • Reduced amount of errors on circulars and shelf cards through cautious and precise proofreading • Advertising point person for data clean-up project with Support Services and Interns  • Maintained and up kept item descriptions as needed weekly  • Proofread weekly circulars and all case cards • Wrote and distributed memos, bulletins or corrections to stores as needed via Word • Communicated via phone and e-mail internally and with store managers/owners • Trained new hires on proofreading process Administrative Assistant Company NameSigma Stretch Film Dates EmployedSep 2014 – May 2015   Employment Duration9 mos • Support the President of Marketing and Head of HR with various proposals, projects, and reports • Assist with event planning, create marketing documents for campaigns  • Process account payables into Great Plains system • Audit employee monthly expenses • Assist with financial tasks such as processing EDI invoices • Run weekly, monthly, and quarterly end sales reports • Answer corporate phones and positively assist customers • Provide customer care Marketing Intern Company NameKRS IT Consulting Dates EmployedMay 2014 – Aug 2014   Employment Duration4 mos • Advertised services by posting on social media accounts  • Advertised services through email blasts • Maintained/edited website, wrote informational blogs for website • Call campaigns for webinars, created and hosted webinars • Created monthly newsletters and sent them to clients  • Researched/created new marketing campaigns and strategies Education Montclair State University Degree NameBachelor of Business Administration (BBA) Field Of StudyMarketing Dates attended or expected graduation2011 – 2015

Research Interest

Category Analyst

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