Ahmed Hamdy

Biography

Experience Assistant Marketing Manager Company NameKuwait Food Company (Americana) Dates EmployedMar 2017 – Present   Employment Duration10 mos LocationKuwait Assistant Marketing Manager Brand Manager Company NameKuwait Food Company (Americana) Dates EmployedDec 2014 – Mar 2017   Employment Duration2 yrs 4 mos LocationKuwait   Media (1) This position has 1 media Marketing Leadership : Strategy and Innovation Marketing Leadership : Strategy andInnovation This media is a link Acting as Nestlé Pure Life Brand Manager Company NameNestlé Waters Dates EmployedMay 2014 – Dec 2014   Employment Duration8 mos Junior brand manager Baraka bottled water Company NameNestlé Waters Dates EmployedOct 2010 – Apr 2014   Employment Duration3 yrs 7 mos Locationcairo, egypt Responsible for preparing brand annual plans (ICP). Participating for the planning and execution of the BARAKA repositioning brand campaign and re-launch in 2011. Coordinating with creative agencies developing artwork for the brand activities. Coordinating with media agency developing media strategy for the Repositioning campaign of the BARAKA. Responsible for preparing monthly reports evaluating brand performance in terms of market share and analyzing competition actions and consumers’ behavior and trends using research data.”R.M.S, Tracker,U&A” Responsible for below the line activities planning and execution “events, PR, sampling, in store consumer promotions. Designing POS materials and merchandising units. Designing packaging materials, coordinating with Production, quality and production team. Responsible for the launching project of the BARAKA 6L SKU. Responsible for preparing Trade and consumer promotions and preparing pre and post evaluations. Participating in developing of the new BARAKA visual identity “testing, creative development and fine tuning, coordinating launch date and timings with supply and demand, purchasing and production team. Responsible for Research handling, briefing, coordination and follow up with the research agency.  Responsible for the Brand’s budget planning, management and controlling. Keeping track of and updating of our marketing inventory. Innovation and renovation champion for Nestlé Waters Egypt. Retail audit and brand health tracking. IS/IT Systems Engineer Company NameNestlé Waters Dates EmployedMar 2006 – Oct 2010   Employment Duration4 yrs 8 mos LocationCairo, Egypt  Responsible for Nestlé Waters Egypt domain Activities including designing, implementing,  managing and maintaining the domain's controller, users, groups, GPs, security, computers and printing.  Fully responsible for the Nestlé's IS/IT long term planning, investments and expenses.  Sharing in implementation of Nestlé’s IS/IT standards, managing backups and recovery plan.  Shared in studying, designing and implementation of a full wireless network covering all the organization Sites, thus makes Nestlé Waters Egypt the first Nestlé market in the Middle East and Europe to have a fully wireless network using Cisco Access points 1100 and 1200 series.   Early 2006, shared in the implementation of a complete wireless (WIFI) mobile IP Telephony system in All Nestlé Waters Egypt sites, using redundant Cisco call manager (CCM) and Cisco voice mail server (Unity), using Cisco IP phone 7920 for all employees, in addition to the Voice over IP between all the connected sites. Worked on the VLans, QoS on the switches, routers and access points together with Cisco golden partner representatives.  Responsible for Nestlé Waters Egypt Network Stability and accuracy in whole the Locations and sites which about four locations.  Shared in the replacement and implementation of a complete and stable Nestlé Waters Egypt hot line call Center, in wireless environment using the Cisco Contact Center Server (IPCC) and Cisco communicator (Soft phone for customer service agents) and Cisco voice mail server (Unity). Education Cornell Univeristy Degree NameMaster’s Degree Field Of StudyMarketing Leadership : Strategy and Innovation GradeExcellent Dates attended or expected graduation2016 – 2017 Activities and Societies: -Social and New Media Marketing. -Creating and Communicating the Value of Your Brand. -Developing an Agenda for Change. -Targeting Product and Service Designs to Customers'​ Needs. -Applied Marketing Strategy and Decision-Making Tools. -Leading for Creativity and Innovation. Modern Academy Maadi                

Research Interest

Business and Management