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Nadim Abouhamad


CMO Americana
Kuwait Food Company
Argentina

Biography

Experience Chief Marketing Officer Company NameKuwait Food Company (Americana) Dates EmployedMay 2017 – Present   Employment Duration8 mos LocationUnited Arab Emirates Lead the Marketing function of the Restaurants brands: KFC, Hardees, Pizza Hut, TGI, Krispie Kreme , Tikka, Red Lobster ... , in MENA. Vice President Commercial Communications Company Namedu Telecom Dates EmployedJul 2013 – Apr 2017   Employment Duration3 yrs 10 mos LocationDubai •Led the Marketing Communication, Retail Communication, Partner Communication and Media function (Online/Offline) for du’s Consumer, Enterprise and Digital BUs.  •Created the annual communication strategy, messaging and channel planning, mirroring customer journeys. Implemented 360 GTM for Consumer Mass & Premium Segments, Large Enterprise, SME and Government Segments.  •Promoted an integrated and simplified agency model for effective communication, speed to market delivery and performance tracking. •Led a high performance team, capable of delivering quick GTM and overachieve KPIs. •Launched Mobile Number Portability and FNL (Fixed National Launch) in the UAE, chaired meetings with C level and global experts.  •Partnered with device brands, OTT and SaaS providers e.g. Apple, Samsung, HTC, Nokia and Blackberry, Office 365, WhatsApp, Facebook, anghami, Shazam and Google Play Vice President Marketing Company NameIntegrated Telecom Company (www.ITC.sa) Dates EmployedMay 2010 – Jul 2013   Employment Duration3 yrs 3 mos LocationSaudi Arabia •Founded the ITC Marketing dept. at the heart of an engineering & finance led culture, placing the Customer and ITC Brand at the core. Positioned ITC next to STC, Mobily & Zain, and led ITC brand awareness growth by +400% (IPSOS). •Created & delivered the 3 Yrs Marketing Roadmap “iFOCUS” post securing buy-in of the ITC Board: i -- Investing in Knowledge: Set up the research department & segmentation strategy. F – Fast-tracking Products & Services: Revamped the product matrix & pricing strategy  O – Optimizing the Network Utilization: Set up the Geo Marketing dept. for network deployments  C – Communicating Value: Developed the brand & communication strategy and marketing plans U – Unifying ITC Spirit: Re-branded internally and drove engagement. S – Simplifying how we do business: Founded “B-Care” service - a one call resolution process Managing Director Company NameTargets Leo Burnett Dates EmployedDec 2007 – Apr 2010   Employment Duration2 yrs 5 mos LocationRiyadh Developed the office vision & growth plus leading P&L responsibilities, reporting to Group CEO. Grew the Agency revenue by 30% in new business wins and organic business development. Managed, trained, and coached 60 communication professionals. •Supported the acquisition of +1 million DSL subscribers in Y1. Re-staged STC’ Loyalty program: Qitaf, yielding the acquisition of 5 million customers by 2010; developed the identity, launch and support programs for STC’ content portal: www.m3com.com.sa reaping +200,000 subscribers in one year; •Won the Silver Exhibitor Award for the STC Gitex stand 2009. •Won Al Rajhi Bank, NAS Airline and AMEX Saudi accounts. •Won 3rd on the Global HumanKind Challenge against all Leo Burnett offices worldwide; secured high employee engagement scores of 80% in first year of tenure. Managing Director Company NameMomentum Worldwide Dates Employed2005 – 2007   Employment Duration2 yrs We move brands and businesses trough experiential ideas... • Started Momentum Worldwide Co. reporting the Group CEO (www.momentumww.com); Set up its positioning in Experience Marketing and created the business model, covering KSA EP, Kuwait and Bahrain; Generated profit in the first 6 months of operation. See more positions Education INSEAD Degree NameExecutive Leadersip Certification Field Of StudyFair Process Leadership Dates attended or expected graduation2015 – 2015 The University of Texas at Austin Degree NameBS Field Of StudyCommunication Dates attended or expected graduation1990 – 1992

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