Business & Management

Business & Management Experts

Piero Capizzi

FMCG ► CEO ► GENERAL MANAGEMENT ► MARKETING ► SALES ► Passionate about growing brands and developing people
Kuwait Food Company


Experience Chief Executive Officer Company NameKuwait Food Company (Americana) Dates EmployedFeb 2017 – Present   Employment Duration11 mos LocationUnited Arab Emirates Americana Foods is one of the largest and most successful food companies in Middle East & North Africa. Our Company has created a strong consumer legacy since 1972 when the Americana Meat factory was inaugurated in Kuwait. We manufacture and distribute several food categories under leading brands like Americana, California Garden, Koki, Farm Frites, Greenland, Senyorita, Windows, Break and Lion. We develop a turnover of $1.5 billion and employ 25,000 people. President Markets & Sales EU Company NameMondelēz International: President Markets & Sales EU Dates EmployedJan 2012 – Jun 2016   Employment Duration4 yrs 6 mos LocationZurich, Switzerland Total revenue accountability of $ 13bn (Jan 12-Jun 15) - $ 10bn (post creation of Coffee JV).  Full responsibility for in-country execution and quarterly revenue delivery (Mondelez has a centralized category-led model at regional level), and for EU Sales strategy, priorities & actions.  All Managing Directors and countries in EU reporting to me. Responsible for 4,500 people Media (1) This position has 1 media Mondelez, il re degli snack riparte dai biscotti all'italiana Mondelez, il re degli snack riparte daibiscotti all'italiana This media is a link President Cheese & Grocery EU Company NameKraft Foods Dates EmployedMay 2009 – Jan 2012   Employment Duration2 yrs 9 mos LocationZurich, Switzerland Turnover $ 2.1bn. Number of employees 2,000  Full strategy, business and P&L responsibility for Kraft Cheese & Grocery across EU region Accountable for the entire leadership team, consisting of Integrated Supply Chain, HR, Marketing, RD&Q and Finance Media (1) This position has 1 media Philly Cream Cheese's Spreading Appeal Philly Cream Cheese's SpreadingAppeal This media is a link VP Area Dir Company NameKraft Foods Dates EmployedJan 2004 – Dec 2008   Employment Duration5 yrs LocationVienna, Austria and Warsaw, Poland During first three years I have been responsible for the entire Kraft business in Central Europe (Poland, Hungary, Czech & Slovakia and Baltics) with full P&L accountability. In that period we have grown top line double digit per year and bottom line faster. In the last two years, in addition to CE, I added the responsibility for the Nordic. In that period we have driven top and bottom line to a new record high Media (1) This position has 1 media Kraft to sell off Nordic and Baltic salty snack brands-Alibaba Trade Forums Kraft to sell off Nordic and Balticsalty snack brands-Alibaba Trade Forums This media is a link VP Marketing CEEMA Company NameKraft Foods Dates EmployedJan 2002 – Dec 2003   Employment Duration2 yrs LocationVienna, Austria Responsible for all marketing strategies, priorities and activities across all categories (coffee, confectionery, cheese, refreshment beverages, biscuits and salty snacks) in Central Eastern Europe Middle East & Africa Media (1) This position has 1 media Kraft Foods Consolidates Media Planning and Buying in Eastern Europe Kraft Foods Consolidates MediaPlanning and Buying in Eastern Europe This media is a link See more positions Education Economics Degree - University Luigi Bocconi Milano Degree NameBachelor’s Degree Field Of StudyEconomics Dates attended or expected graduation1980 – 1986 Università Bocconi

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