Business & Management
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Business & Management Experts

Youssef Maher


Marketing Brand manager
Kuwait Food Company
Argentina

Biography

Experience Brand Marketing Manager (UAE - Qatar - Bahrain) Company NameKuwait Food Company (Americana) Dates EmployedJan 2017 – Present   Employment Duration1 yr LocationUnited Arab Emirates Brand Manager - Krispy Kreme UAE Company NameKuwait Food Company (Americana) UAE Dates EmployedJun 2015 – Dec 2016   Employment Duration1 yr 7 mos LocationUnited Arab Emirates Brand manager for Krispy Kreme doughnuts Key responsibilities: • Following up the impact of each promotion, product launched on sales and menu mix. • Conducting periodic Sales and Transactions analysis on brands performance. • Conducting strategic reports on growth opportunities. • Launching and developing new Krispy Kreme products from idea inception, to launching it across the region • Preparing all the requested reports for the Marketing Manager and the Country Manager. • Monitoring Krispy Kreme Sales to plan forward local store marketing activities • Responsible for the Local Store Marketing for each outlet “more than 30 stores” • Tackling competitor’s activities through our media agency and communicated them to relevant stakeholders • Hitting more on digital and experiential marketing activiteis to fit with the brand personality and target audience Account manager - CocaCola Company NameBlink marketing Solutions Dates EmployedFeb 2014 – Feb 2015   Employment Duration1 yr 1 mo LocationCairo, Egypt Key responsibilities • Handling Coca-Cola Atlantic full account (Coke – Sprite – Fanta – Cappy - Schweppes) • Managing all the experiential marketing activities • Managing all the on ground activations for the brands • Managing all the teams (Client servicing – Studio – Operation – Production - Finance) Projects handled • Copa Coca-Cola – Pele signing session event at Cairo • Sprite & fish on ground activation covering 15 governorates • Coca-Cola world cup activation covering (8 malls – 19 super market – 39 conveniences stores – road show) • Coca-Cola World cup TV copy activation • Coca-Cola Anthem Activation Media (1) This position has 1 media Blink Marketing Solutions Blink MarketingSolutions This media is a link Senior Account Executive Company NameOgilvy & Mather Dates EmployedJan 2012 – Feb 2014   Employment Duration2 yrs 2 mos LocationCairo Key responsibilities • Acting Account Manger in assisting directly the account director and contributing to the strategy process  • Direct responsibility clients: o Arab Bank (production / Media) o BP (British Petroleum)  o Rotana channels (Cinema / Masreya) o Novartis (Fenstil / Tavagil / Excedrin)  o Tang o Philips (lighting) • Clients per project o Lafarge o LG o Lacto Misr o Cairo scan Labs Achievements  • Wrote clear and creative briefs for ATL & BTL departments  • Smooth running of day to day operations & meeting deadlines • Maintained effective relations with all clients in both operational & strategic level • Smooth running for all client activities & effective time distribution among them  • Delivered successful campaigns that meet clients Briefs • Coordinated with the media team to update clients with competitive media activities & reports  • Added value to all clients by bring new ideas to the table & improving service  • Motivated all employees responsible for respective accounts (creative, design & production)  • Motivate and trained the account executives to both develop the account executive’s skills and provide better service for the client  • Worked on several Agency pitch’s  • Oversee all teams working on the accounts (creative, design & production)  • Controlled all output from the agency in consistent quality & guidelines • Follow up on all finance day to day inquires and monthly reports related to my clients. international sales executive Company NameIGI Real Estate Dates EmployedJan 2010 – Jan 2012   Employment Duration2 yrs 1 mo Locationcairo Worked as an international sales executive at one of the pioneer companies in the real estate field in Egypt  As international sales executive, my role is to seek for new potential clients to advertise on our portal, mainly Real Estate agents. Educate the client on the benefits of online advertising, and present our products and services. Also be part of International Property Show and will be eligible to attend conference and meetings to strengthen our PR strategy. Familiar with marketing techniques, I have to help the client to plan his Marketing campaign, and Media planning. Handling the territory of (UAE , KSA , Qatar & Kuwait)  • Interview clients to determine what kinds of properties they are seeking.  • Conduct seminars and training sessions for sales agents in each country in order to improve sales techniques about all the company projects.  • Respond to & follow up sales inquiries with agents.  • Handling Clients & Customer service when required.  • Attending exhibitions at all our agent’s countries at least two times per year. See more positions Education Cornell University Degree NameMarketing Leader I: Strategy and Influence Field Of StudyMarketing/Marketing Management, General Dates attended or expected graduation2015 – 2015 MSA university - cairo Degree NameBechelor Field Of StudyAdvertising and Public Relations Dates attended or expected graduation2004 – 2008 Activities and Societies: student union, social activities, advertising projects gezira language school - zamalek cairo Degree NameThanaweya Amma Dates attended or expected graduation1990 – 2003

Research Interest

Business and Management 

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