Jacqueline Pels
Professor
Business Administration
Universidad Torcuato di Tella
Argentina
Biography
Jacqueline Pels is a Professor of Business Administration,having skills on Marketing, Market Research,Business.
Research Interest
Business, Marketing Managment
Publications
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The role of shared intentions in the emergence of service ecosystems
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Business models to serve low-income consumers in emerging markets
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Market resource gaps Identifying resources to cocreate solutions that facilitate consumption