Keith Sanders
Region Director
Coca Cola HBC AG
Armenia
Biography
Mr. Keith Sanders serves as Region Director - Armenia, Belarus, Estonia, Latvia, Lithuania, Poland, Russian Federation, Ukraine and Moldova of Coca Cola HBC AG. Prior to joining the Group, Mr Sanders spent 11 years within the Coca-Cola System. He started his career with The Coca-Cola Company in a regional marketing role within the Gulf Region. In 1993, he was appointed human resources and training manager for the Gulf Region. In 1994, he assumed his first bottling general manager role in Bahrain, and then moved through a series of larger country general management roles until 2001, when he was appointed director for bottling operations in the Eurasia & Middle East Division with responsibility for Saudi Arabia, Pakistan, UAE, Oman, Bahrain and Qatar. Prior to joining the Coca-Cola System, Mr Sanders spent six years with Procter & Gamble in the United States in a variety of sales and marketing roles.
Research Interest
Marketing
