Roopali Misra
Lecturer
Business School
Charles Darwin University
Australia
Biography
Lecturer in Business & Accounting Coordinator Professional Practice Program Roopali Misra is a Lecturer in Business and Accounting at the Business School. With a keen interest in the area of Work Integrated Learning, she is also the coordinator for the Professional Practice Program, run by the CDU Business School. With a few years of experience in the industry and research inclination, she has been successfully running the placement program for over five years now. Roopali's training in academic, experimental and clinical research methods has been extremely useful in delivering research and marketing units in the CDU Business School. She has over six years of experience in delivering undergraduate and postgraduate courses.
Research Interest
Work Integrated Learning, Short-term memory and its application on advertising and marketing., and Internationalization of Businesses.
Publications
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Misra, R. (2016). “Contribution of Small and Medium Enterprises in Design and Execution of Student Assessmentsâ€. Submission to Journal of Assessment and Evaluation in Higher Education. Under Review
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·Shukla, A., Dow, D. and Misra, R. (2012). “Empirical Analysis of Distinct Entry Mode Strategies among Service Firms: Case Studies from Australiaâ€. Journal of Comparative International Management, 15 (1), 6-19.
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Misra, R. and Vemuri, R. (2012). “Establishing Collaborative Alliances between SMEs and Higher Education Institutions: A Work Integrated Learning Approachâ€. Presented at Australian Collaborative Education Network (ACEN) conference, October 2012.
